Partnerships Aren't a Channel.
They're a Business Vertical.
Every Shopify app eventually becomes partnership-led. Krutva is the operating system that gets you there software to run onboarding, tracking, and payouts, plus a dedicated team that helps you source and activate the right partners across Shopify apps and agencies.
Trusted by Growing Shopify Ecosystems
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What Krutva Is
Krutva is a partnership operating system built for Shopify apps and agencies. It combines partner onboarding, deal tracking, agreements, automated payouts, and communication with a dedicated team that helps you source, activate, and grow relationships with agencies, affiliates, and technology partners. Unlike PRM tools built for tracking, Krutva is built to run the full partnership motion.
Software Records Partnerships.
Krutva Grows Them.
We managed partnerships across SaaS, B2B, and creator ecosystems and saw the same chaos everywhere spreadsheets, manual tracking, and zero visibility into what was actually working. Most tools stop at tracking deals. Krutva helps you find the right partners, get them activated, and keep the relationship compounding.
Everything Your Partnership Team Needs, One Workspace
The Right Partners, All in One Place
A centralized partner directory with smart labels, rich profiles, and shared resources, so you always know who's in your ecosystem.
All Conversations, One Channel
Dedicated partner channels keep every conversation, file, and task in context. No more switching between five different tools.
Run Deals From Start to Success
Visual deal pipelines, tasks, and checklists keep every partnership moving, with full context in every deal.
Close With Clarity, Built-In Trust
Create, share, and e-sign agreements directly in Krutva. Nothing gets lost, everything stays tracked.
Remove Manual Work, Focus on Impact
Connect your tools, set rules, and let Krutva handle notifications, approvals, and payouts in the background.
Motivate Partners, Build Loyalty
Automated commission rules and on-time payouts, every time. Transparency builds the trust that keeps partners engaged.
See What Matters.
Make Smarter Decisions.
Real-time dashboards and reports show what's working, what's not, and where to focus next revenue, partner contribution, and performance trends, all in one view.
Why Krutva, Not Just Another PRM Tool
Most partner tools track transactions. Krutva builds partnership ecosystems.
| What matters | Traditional PRM tools | Krutva |
|---|---|---|
| Purpose | ✕Tracks referrals and deals | ✓Builds partnership ecosystems |
| Data | ✕Stores partner data in silos | ✓One 360° view across deals, tasks, payouts |
| Workflows | ✕Multiple disconnected tools | ✓One operating system |
| Relationships | ✕Manages transactions | ✓Manages relationships, built for collaboration |
| Insights | ✕Backward-looking reports | ✓Real-time insights that drive action |
| Security | ✕Basic permissions | ✓Enterprise-grade roles and audit trails |
Built for the People Who Believe Partnerships Are a Vertical, Not a Side Project
Shopify App Founders & Partnership Leads
Turn agency and affiliate relationships into a predictable growth vertical, with a team behind you.
Shopify Agencies
Get matched with the right app partners and manage every relationship in one place.
Affiliate & Creator Managers
Track performance and automate payouts without spending your week reconciling numbers.
Built by People Who Lived the Chaos
We spent years scaling partnerships across the Shopify ecosystem and ran into the same wall everywhere: software that tracks deals but does nothing to help you build them. Krutva exists because we believe partnerships deserve to be run like a real business vertical, built on trust, not transactions.
Frequently Asked Questions
What is Krutva?
Krutva is a partnership operating system for Shopify apps and agencies, combining software for onboarding, tracking, and payouts with a dedicated team that helps source and activate partners.
How is Krutva different from other PRM or partner management tools?
Most PRM tools help you manage partners once they've signed up, tracking referrals and deals after the fact, but leave you to find and activate new ones on your own. Krutva pairs the software with a dedicated team that helps Shopify apps and agencies source and activate the right partners from day one.
Who is Krutva for?
Krutva is built primarily for Shopify apps and agencies running partner programs with each other, affiliates, and technology partners.
Does Krutva offer a free plan?
Yes. The free plan includes management for up to 5 partners and 10 new leads per month, plus a one-time partnership consultation.
Do I need technical skills to use Krutva?
No. Krutva is no-code and built for marketing, growth, and operations teams to run without engineering help.
