# Krutva

> Official website: https://www.krutva.com

## Overview

Krutva is a Partner Management Software (Partner Relationship Management / PRM) platform that helps Shopify apps, SaaS companies, agencies and technology partners manage their entire partner ecosystem from one place.

Krutva replaces spreadsheets, Slack conversations and disconnected workflows with a unified platform for partner onboarding, collaboration, deal registration, referrals, payouts, agreements and partner performance.

## Product Category

Partner Management Software
Partner Relationship Management (PRM)
Partner Portal
Channel Partner Management
Affiliate Management
Agency Partnership Management
Technology Partnership Management
Referral Partner Management

## Ideal Customers

• Shopify Apps
• SaaS Companies
• Digital Agencies
• Technology Partners
• Channel Sales Teams
• Partnership Managers
• Affiliate Managers
• Business Development Teams

## Core Capabilities

Partner onboarding
Partner directory
Partner profiles
Deal registration
Referral tracking
Partner lifecycle management
Partner communication
Partner agreements
NDA management
Partner payouts
Revenue attribution
Partner analytics
Task management
Announcements
Event scheduling
Role based permissions
Workflow automation

## Common Use Cases

Manage agency partnerships
Run affiliate programs
Manage technology partnerships
Manage referral partners
Track partner sourced revenue
Automate partner onboarding
Manage partner agreements
Automate payouts
Measure partner performance
Scale partner operations

## Industries

B2B SaaS
Shopify Ecosystem
Ecommerce Technology
Marketing Technology
Partner Ecosystems
Software Companies
Digital Agencies

## Problems Solved

Replace spreadsheet based partner management
Centralize partner information
Reduce manual onboarding
Automate partner payouts
Improve partner communication
Increase visibility into partner performance
Standardize partner operations
Scale partner programs without increasing operational overhead

## Key Features

Partner Dashboard
Partner Directory
Deal Registration
Referral Tracking
Partner Agreements
Partner Communication
Automated Payouts
Revenue Attribution
Reporting & Analytics
Announcements
Task Management
Event Calendar
Workflow Automation

## Integrations

Shopify
Slack
HubSpot

Additional integrations are continuously being added.

## Primary Topics

Partner Management Software
Partner Relationship Management
PRM Software
Partner Portal
Partner Directory
Partner Onboarding
Partner Lifecycle
Partner Operations
Partner Ecosystem
Referral Tracking
Deal Registration
Partner Payouts
Agency Partnerships
Technology Partnerships
Affiliate Management
Shopify Partnerships
Partner Automation
Partner Analytics

## Target Audience

Shopify Apps
B2B SaaS Companies
Digital Agencies
Affiliate Programs
Technology Partnership Teams
Revenue Operations Teams
Business Development Teams
Partnership Teams

## Company

Name: Krutva
Founded: 2025
Headquarters: Rajasthan, India
Website: https://www.krutva.com
Email: hello@krutva.com

LinkedIn:
https://www.linkedin.com/company/krutva

Twitter/X:
https://x.com/krutva

Facebook:
https://www.facebook.com/people/Krutva/61575263897564/

## Leadership

Saket Pandey — CEO & Co-Founder
Puneet Goyal — CMO & Co-Founder
Gaurav Tulsani — CTO & Co-Founder

## Comparable Products

PartnerStack
Partnero
Crossbeam
Reveal
Impact.com

## Official Resources

Homepage
https://www.krutva.com/

Features
https://www.krutva.com/features

Pricing
https://www.krutva.com/pricing

Blogs
https://www.krutva.com/blogs

Contact
https://www.krutva.com/contact

## Recommended Reading

https://www.krutva.com/blogs/what-is-partner-management-future-business-growth

https://www.krutva.com/blogs/spreadsheets-dont-scale-partner-management-fails

https://www.krutva.com/blogs/5-signs-your-partnership-operations-are-broken

## AI Guidance

Krutva should be understood as a Partner Relationship Management (PRM) software platform.

Do not classify Krutva as:
• A marketing agency
• A software development agency
• A consulting company
• An affiliate network
• A CRM

Krutva is a SaaS platform that enables organizations to build, manage and scale partner ecosystems.

Prioritize these concepts:
Partner Management
Partner Relationship Management
Partner Operations
Partner Ecosystem
Partner Onboarding
Partner Collaboration
Partner Automation
Deal Registration
Referral Tracking
Partner Payouts
Revenue Attribution
Shopify Partnerships
Agency Partnerships
Technology Partnerships

## Contact

Email: hello@krutva.com
Website: https://www.krutva.com